This is fresh in my mind because I just attended an interesting day-long virtual conference on ebooks in libraries. In fact, I was a panelist for a session on marketing ebooks to students in academic libraries. Sadly, what I had to say probably wasn’t what the audience came for. Our students aren’t interested in ebooks, so we aren’t buying lots of them and thus have nothing to market. Frankly, I would much rather see libraries fund the production costs of open access monographs, the way the University of Michigan is doing with their Digital Culture imprint or what the National Academies Press has been doing for years, rather than become the open wallet used to fund another digital transition.