Today, authors such as Prescott can bypass traditional publishers. They can digitally format their own manuscript, set a price and sell it to readers through a variety of online retailers and devices. Amazon sells e-books via its Kindle device and on its Kindle app for smartphones and computers. Barnes & Noble sells e-books through its Nook electronic reader device and app. There is also the Sony eReader, Apple’s iPad and Kobo, while Overdrive provides e-books to libraries.
Almost every day brings more digital modes for readers to obtain books in non-print forms, creating more choices for readers, opportunities for self-published writers, and challenges for traditional publishers.