Some of these points are applicable to libraries, as well.
Mistake #1—Fear
Mistake #2—Paper is Married to Petroleum DOOM
Mistake #3—Reliance on Outdated Gimmicky Marketing Tactics
Mistake #4—Over-Fixation on Tools
Mistake #5—Expecting Commerce Before Community
(Source: twitter.com)
Very much worth a quick read. It helps to understand what might be motivating our suppliers.