"90 percent of people in their studies don’t know how to use CTRL/Command F to find a word in a document or web page! I probably use that trick 20 times per day and yet the vast majority of people don’t use it at all. “90 percent of the US Internet population does not know that. This is on a sample size of thousands,” Russell said. “I do these field studies and I can’t tell you how many hours I’ve sat in somebody’s house as they’ve read through a long document trying to find the result they’re looking for. At the end I’ll say to them, ‘Let me show one little trick here,’ and very often people will say, ‘I can’t believe I’ve been wasting my life!’"